Qualified participants will compete for a combined $100,000 in cash prizes 

Call for entries open March 11 – April 22

2026 H-E-B Quest For Texas Best Call For Entries Open March 11 – April 22

H-E-B will kick off the 13^th annual H-E-B Quest for Texas Best, a competition created to find the best Texas-made products. Submissions for the competition will be accepted from March 11 through April 22. Qualified participants will compete for a combined $100,000 in cash prizes and the opportunity to feature their product on H-E-B shelves across the state.

H-E-B’s Business Development Managers will select the top applicants who will present their products before a panel of judges selected by H-E-B this October in San Antonio. The panel of judges will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of “Texas Best,” and placement on store shelves; $25,000 to the first-place winner; $15,000 to the second-place winner; and $10,000 to the third-place winner.

H-E-B has discovered more than 1,000 unique products throughout the Lone Star State over the last decade – from cookies, coffees to empanadas, pickles, and pho, to salsas, spices, and everything in between. Non-food submissions have included everything from beauty items, toys, home goods, and household necessities, to gardening supplies, coolers, and more. Over the years, H-E-B has reviewed over 7,000 samples of the most creative Texas-made products and awarded nearly $3 million in prize money complemented by marketing, mentoring, and supplemental support.