Are you ready to be a supplier for the world’s largest retailer?

We’re back! Ever wonder what it takes to get your product in front of a Walmart customer or Sam’s Club member? Walmart is looking for small businesses and U.S. manufacturers that have new and innovative shelf-ready items at the great value that meet the needs of our customers and members.

Join an Open Call webinar

If your product is made, grown or assembled in the U.S. and you want the chance to pitch your products at Open Call 2024, join one of these pre-application webinars to decide if you’re ready to apply. The webinars are an opportunity to learn more about Open Call from the Walmart team and from business owners who became suppliers through this annual event.

May 29th, 10:00 — 11:00 a.m.: Join here

May 30th, 10:00 — 11:00 a.m.: Join here

May 30th, 2:30 — 3:30 p.m.: Join here

You can also join Walmart Marketplace to grow your business online and reach millions of customers

There are many ways to partner with Walmart. Selling on means you can expand your reach to millions of customers. Walmart Marketplace is a curated community of respected, professional online sellers who offer top-quality, authentic products and best-in-class customer service.

We have built the Walmart Marketplace platform so you can easily integrate your catalog, manage orders and provide customer care. Once approved to sell, you’ll tap into an ecosystem of innovative solutions designed to help you sell with confidence and grow a successful business on You can help accelerate your growth with our best-in-class fulfillment network, Walmart Fulfillment Services (WFS), or promote your products with Sponsored Products ad campaigns and get your brand in front of millions of shoppers.

Ready to join Walmart Marketplace?

Because of our curated nature, we have a set of standard requirements for applicants. To get approved to sell, make sure you have a history of marketplace or eCommerce success, the ability to manage your own catalog and have an assortment of products with standard product identifiers such as a Global Trade Item Numbers (GTINs) or a Universal Product Codes (UPCs).

Click here to learn more!

Why does Walmart do Open Call?

Walmart hosts this annual event in support of our commitment to U.S. Manufacturing. This year’s Open Call is an exciting and unique opportunity for selected entrepreneurs to meet face-to-face with Walmart and/or Sam’s Club merchants and potentially get their product in the hands of millions of our customers. The Open Call event provides information to potential suppliers and gives businesses of all sizes from across the nation a chance at a big break with Walmart. Learn more about our Open Call event here. You can also view our FAQs for more information about Open Call requirements.

Walmart is strengthening our commitment to American jobs and communities! We have committed an additional investment of $350 billion in products made, grown or assembled in America, supporting the creation of over 750,000 U.S. jobs.