Sydney Dao

  Director of Retail
Houston First
 
As a professional cheerleader a.k.a. publicist and marketing director, Sydney Dao launched Houston-based designer Chloe Dao into an international brand. Prior to that, she represented designers Monique Lhuillier, Stephen Dweck and Ralph Rucci to name a few at Michael Atchison & Associates and Randall Rutledge Public Relations in New York City. She simultaneously held the roles of sales representative and PR executive while managing both partner companies.

Sydney has had her hand in many aspects of the fashion industry from wholesale to retail, design to runway, and tradeshows to fashion shows accumulating over 20 years of experience. Shortly after she started her public relations firm Squid Inc in 2015, Houston First Corporation commissioned her to create and curate LAUNCH, a pop-up boutique showcasing only Houston designers and makers during Super Bowl LI. LAUNCH’s success lead to Sydney’s current role as Director of Retail for Houston First where she oversees three retail locations: LAUNCH, Flight and The Landing in the convention center. She currently serves on the Fashion Advisory Boards at The Art Institute of Houston, University of Houston, and Houston Community College.