Comcast RISE now accepting Applications

Representation. Investment. Strength. Empowerment.

Recently, small businesses have been dealing with the ongoing impact of the pandemic, social unrest, and environmental events. We have been working proactively to help all our small business customers.

Independent small businesses are the backbone of our communities, and today, more than ever, small businesses owned by Black, Hispanic and Asian Americans are hurting. We know that Comcast alone can’t remedy complex, systemic issues. But we are deeply committed to playing a role in driving change. Through Comcast RISE we aim to create sustainable impact and give meaningful support to the small businesses that are shaping our communities. We will be taking our learnings from this new initiative to inform our broader efforts.

If your business qualifies, you’ll have the opportunity to receive marketing consultations, media placements, commercial creative production services, or a tech makeover from Effectv and Comcast Business.

Comcast RISE consists of the following main components:

  • A media and technology resources program: This pillar combines Effectv’s renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including:

    • Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow your business.
    • Media: A linear TV media campaign to run over a 90-day period.
    • Creative Production: Turnkey :30 TV commercial production for their businesses.
    • Technology Makeovers: Computer equipment and Internet, Voice and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)

  • Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say “Comcast RISE” into the X1 voice remote.

  • Grants: In early 2021, Comcast will be awarding grants of up to $10,000 each for U.S.-based small and diverse businesses that have been in operations for three to five years.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.

While the Comcast RISE program will initially be available for Black business owners, our goal is to help small businesses owned and operated by members of underrepresented and disproportionately affected groups. Beginning November 28, 2020, Hispanic and Asian American business owners will be eligible to apply for Comcast RISE.

Edibility Requirements:
  • Owner is at least 18 years of age or older, and is the primary decision maker for, and is actively engaged in the day-to-day operation of the business
  • No more than 25 full-time and part-time employees for the Tech Makeover
  • No more than 100 full-time and part-time employees for the Consultation, Media and Creative
  • Established business operations for at least one calendar year

Visit to apply, for more information and the latest updates.

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