Small Business Saturday

It's been a challenging year for America's nearly 32 million independent businesses. Now more than ever, it's important to shop small and support small businesses on Saturday, November 28 and throughout the holiday season.
Saturday, November 28, 2020 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join the SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday.  

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2020 holiday season by encouraging consumers to support  our nation’s nearly 32 million independent businesses this  Small Business Saturday  and all holiday season long.

How You Can Participate

For shoppers
For small business owners
For partner organizations

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